Weekly Task Schedule
Check off tasks as completed · opens Monday, resets each week
Week progress
0 / 25
Your task You own this fully
Together Complete with Betty
Monday
Weekly launch · Priority setting
▼
Send morning check-in message to Betty
Email or agreed communication channel — do this first every day
Review & publish Monday LinkedIn post from approved queue
Content Studio agent → linkedin.com/company/brano-design-llc
Audit Betty's Google Calendar — flag conflicts, confirm week is set
Google Calendar · booking link: calendar.app.google/CMnjEVsAUf9wXdUg8
Check SAM.gov for new RFP opportunities across 5 sectors
Revenue Ops agent → Government / NAVFAC / Healthcare / Education / Commercial / Hospitality
Weekly priorities sync call with Betty (15 min)
Google Meet — you set the agenda based on your check-in notes
Tuesday
Content creation · Outreach
▼
Send morning check-in message to Betty
Daily non-negotiable
Draft next week's 3 LinkedIn posts using Content Studio agent
ops.branodesign.com → Content Studio · use the 5 content pillars: Proof, Insight, Process, People, Prompt
Publish Instagram post if scheduled for today
@branodesign03 · log hashtags used and reach after posting
Personalize & send cold outreach emails — Canada / UK / Ghana queue
Revenue Ops agent · log all sends in CRM immediately after
Respond to LinkedIn comments from Monday's post
First 24 hrs = highest algorithm impact · flag anything needing Betty's voice
Wednesday
Submit drafts · CRM update
▼
Send morning check-in message to Betty
Daily non-negotiable
Submit next week's 3 LinkedIn draft posts to Betty for review
Google Drive → Betty reviews within 48 hrs · self-check against Quality Benchmark before submitting
Review & publish Wednesday LinkedIn post from approved queue
Content Studio agent · only publish from Betty-approved posts
Update CRM — log all outreach sent, replies received, RFP activity
Revenue Ops agent → HubSpot CRM · keep pipeline current
Thursday
Analytics · Growth ops · SEO
▼
Send morning check-in message to Betty
Daily non-negotiable
Pull LinkedIn analytics — engagement, reach, follower growth
LinkedIn Analytics → log all data in Monthly Metrics Tracker (Excel)
Draft A/B post variants for next week using Growth Ops agent
ops.branodesign.com → Growth Ops · submit variants to Betty with drafts
Pre-schedule Friday's LinkedIn post to go live tomorrow morning
LinkedIn native scheduler · only schedule Betty-approved posts
SEO keyword check — flag ranking shifts or new opportunities
SEO Engine agent → ops.branodesign.com · include in Friday report
Friday
Reporting · Week wrap-up
▼
Send morning check-in + end-of-week summary to Betty
Include: what was completed, any blockers, flags for next week
Compile & submit Weekly Performance Report to Betty
CMO Director agent → ops.branodesign.com · include LinkedIn, Instagram, outreach, RFP data
Audit content queue — confirm next week is fully stocked & approved
90-Day LinkedIn Content Calendar (Excel) · queue must be 5 days ahead at all times
Update Monthly Metrics Tracker with this week's data
Monthly Metrics Tracker (Excel) · update every Friday without being asked
Confirm all 7 Marketing OS agents were used at least once this week
ops.branodesign.com · log any agents not used and flag to Betty
Brand Guardrails
Read these before submitting any content · non-negotiable rules
Never use these — ever
Never mention specific military installations by name (no West Point, Fort Myer, etc.)
Never use "DoD" — use NAVFAC or "federal agency stakeholders" instead
Never mention NMSDC certification — it is not currently active. Active certs are: MBE, M/WBE, and Woman-Owned only
Never publish a post Betty has not explicitly approved — no exceptions
Never share client names, contract details, or business financials externally
Never approach Brano Design clients or referral partners independently
Always do this
Target audience is always: Procurement Officers, Owners, and Developers — write for them
Use NAVFAC or "federal agency stakeholders" for all government sector content
Self-check every draft against the VA Content Quality Benchmark before submitting
Submit drafts to Betty at least 48 hours before the scheduled publish date
Use brand colors navy #1B2D4F and gold #C49A45, fonts Cormorant Garamond and Arial for any visual content
Log every outreach email and CRM update in HubSpot immediately after sending
Voice & tone rules
Tone is authoritative and institutional — not casual, not trendy
Opening line must stop the scroll — make it provocative, specific, or counterintuitive
No emojis in LinkedIn posts, no trending phrases, no vague motivational language
Every claim must be verifiable — no exaggeration or unconfirmed statistics
Maximum 7 hashtags per LinkedIn post — keep them sector-specific
Content pillars: Proof · Insight · Process · People · Prompt — every post fits one
Pre-submit checklist — run before every draft
Opening line would stop the scroll — not generic
Audience is Procurement Officers, Owners, or Developers — not general LinkedIn
No NMSDC · No DoD · No military installation names
Sector language is accurate and specific to the content pillar
Compared to 3 benchmark posts in Quality Benchmark doc — does it meet the standard?
Submitted to Betty at least 48 hours before publish date
My Documents & Responsibilities
Your monitoring and upkeep duties for each document
90-Day LinkedIn Content Calendar
● Active
Keep the queue 5 days ahead at all times — never let it run empty
Log engagement (likes, comments, shares) for every post after publishing
Submit next 3 posts to Betty every Wednesday for approval
Draft the following month's calendar before the last day of the current month
Weekly Performance Report
● Active
Use the CMO Director agent at ops.branodesign.com to generate the report
Include: LinkedIn metrics, Instagram metrics, outreach sent, replies, RFP flags, SEO notes
Submit to Betty by end of day Friday without being asked
Monthly Metrics Tracker
● Active
Update with week's data every Friday — do not let it fall behind
Compile a month-end summary by the last working day of each month
Save to Google Drive in the agreed folder after each update
VA Content Quality Benchmark
● Active
Run the self-review checklist on every draft before submitting — no exceptions
Compare every draft to the 3 approved benchmark posts inside the document
Betty updates this doc when guardrails change — check for the latest version monthly
International Outreach Emails
● Active — initial emails sent April 1
Send personalized follow-ups every Tuesday from the queue
Log every email sent and all replies in CRM via Revenue Ops agent immediately
Flag any warm responses to Betty same day — do not reply independently
Marketing OS — 7 Agents
● Live
Use the OS daily — all 7 agents should be activated at least once per week
Flag any broken agents, error messages, or unexpected outputs to Betty immediately
Log which agents you used each week in your Friday summary
My Notes
Log questions for Betty, task updates, or reminders for yourself